B2b Marketplace

Background

Process

Discovery

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 35% reduction in support volume.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this mindset matters.